Spotify's deal to secure exclusive rights to The Joe Rogan Experience is worth at least $200 million, double what was previously reported.Īccording to two people familiar with the transaction, Spotify had spent more to get Joe Rogan back in May 2020 than it did on buying entire companies, like Gimlet Media and The Ringer, the New York Times reported. Hill is the latest in a number of creators cutting ties with Spotify over Rogan.It comes after podcaster and journalist Jemele Hill said she wanted the company to give to black creators and that their defense of Rogan is hurting her audience.The company also promised to contribute $100 million for works by creators 'from historically marginalized group'.
The streaming service has said it would stick by Joe Rogan amid a spate of controversy over alleged COVID misinformation and his use of the n-word.Spotify's deal to get exclusive rights to The Joe Rogan Experience was worth at least $200 million, double the amount that was previously reported.
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